Sometimes we hum along to songs without knowing who’s behind them, but once we started to do a little digging on Kygo, a DJ and producer hailing from Norway, we became smitten. The musician started playing piano at a young age when he was still known as Kyrre Gørvell-Dahll and has since developed a unique sound full of chill, tropical influences. Currently, his number of listeners on Spotify are more than twice the population of his native country, but Kygo is no one trick pony. His attention to detail made the artist interested in creating his own fashion brand, Kygo Life.
As Creative Director of the brand, Kygo was heavily involved in the product development stages and worked closely with designers to perfect the overall Scandinavian look. Kygo Life is an extension on what Kygo would wear himself — his signature look consisting of a long slim fitted tee and a cap. The clothing line, which includes menswear, womenswear and accessories, is made from quality materials like bamboo viscose and organic cotton, and features androgynous designs that break gender binaries. For the most part, Kygo Life’s womenswear has a casual feel, offering sweatpants, soft tees, sweatshirts and comfy dresses.
Earlier this month, Spotify invited us to check out an exclusive North American Pop-up launch of the Kygo Life clothing collection where we got to see the pieces IRL, and even got to enjoy an intimate piano performance by the musician before his first night at the Hollywood Bowl. He dazzled us with an amazing show and even brought out Seal, throwing us way back to the 90’s, but Kygo ultimately stole the show back by creating an unforgettable dance party.
Kygo is definitely one to watch, so whether you’re into his sleek style or humming along to his tunes, you’ll be in for a ride. Check out Kygo Life at kygostore.com and don’t forget to listen to his debut album, Cloud Nine, on Spotify!