Let’s face it, after a while we get bored of what our closet has to offer, leading us into trendy stores that are more about trends than they are about quality. Maybe it’s not completely on your radar, but that trendy shop, while affordable, helps negatively affect our planet by creating too much waste. All fast-fashion has had the same impact. The goal is for the lifespan of the article of clothing to be as short as possible, twisting at the seams when you wash it, or shrinking a size when you dry it. This makes people dispose of the garment and buy something newer. So, when it comes to making clothing purchases, we must keep the words of fashion visionary and designer, Vivienne Westwood, in the back of our minds, “Buy less. Choose well. Make it last. Quality, not quantity.”
Introducing AEON ROW, the clothing brand that is shaking things up in the world of e-commerce. Founder Griffin Vanze worked for an environmental nonprofit organization called Ocean Conservancy where he worked on preventing ocean trash. Vanze loved having a career that was dedicated to a cause. What he did not love was that his salary could not budget for clothing that aligned with his values. Sustainable fashion is pricey, so he set out on a mission to design looks that were not only timeless, but sustainable and affordable.
Vanze developed a game plan that would allow customers to recycle their old clothing every time they made a purchase. This program would keep clothing from becoming trash and would give the unwanted clothing the opportunity to become something new. And with that, AEON ROW was created, a clothing company that we can trust in providing us with a sustainable shopping experience we can feel good about.
HOW IT WORKS:
All the clothing is made from recycled materials. Almost all of the fabric is 100% recycled content (50% recycled cotton, 50% recycled poly). This means AEON ROW uses no cotton dyes or water to produce their clothes.
When you purchase from AEON ROW, they send you a return label in the package so you can send an old piece of clothing back to them. They will then send you a 15% discount code for your next order. Your old piece of clothing starts the journey to becoming revived fabric for a new article of clothing or even cushioning for a car seat. It’s a gorgeous cycle!
Check out AEON ROW and give your old clothing a new life!