South Godfrey

South’s Contributions

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Lilly Lab's Holiday Outfit Ideas

What to wear, no matter how you celebrate the holiday season.

12/12/11  //  Guest Blog  //  By South Godfrey

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Style Hub: Surfing Is Art

Guest Blogger and founder of Lilly Lab, South Godfrey, mixes up four surf-inspired looks for FOAM.

11/01/11  //  Guest Blog  //  By South Godfrey

About South Godfrey

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South Godfrey is the founder of Lilly Lab, a street wear label based out of Canada. She is also the head stylist for the Lilly Lab Style Hub, a consulting branch of Lilly Lab. She took up skateboarding in 2003 wanting to meet hot guys who always seemed to be a part of the culture. Little did she know that she would be bitten and smitten by the lifestyle herself. South lives and operates Lilly Lab out of Toronto.