Julie Sarinana: Sincerely Jules

Sweet Sincerity

Features // Zinzi Edmundson // 08/22/11
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Julie Sarinana of Sincerely Jules
JUCO
Julie Sarinana of Sincerely Jules

Sincerely Jules’ Julie Sarinana started her blog at a time when she felt utterly uninspired—and now her daily updates of personal photos and style musings are getting the attention of inspiration-seekers the world over. We asked her to fill us in on what keeps her going both on- and off-line.

What inspires you off-line?
Music, going to the flea markets to see the vintage stuff from different eras—prints, fabrics, cool frames and record covers—pretty much anything. Plus my family is super-creative. My creativity and my inspiration have always come from my family.

Does everyone in your family work in a creative industry?
Yeah. My two sisters are Barbie designers, my brother is an artist, my Dad’s a tailor and my Mom owns a thrift shop. I got lucky.

Do you think having a Dad as a tailor has taught you to see things…
Differently? A little bit. Yeah, I think it’s really trained my eye to see tailoring and how that works. Plus, he always comes in handy if I need something adjusted, I can just be like “Dad!”

And what music inspires you?
I’m really a '90s R&B junkie, actually. 112, Keith Sweat [laughs], Maxwell. It’s so different now, it’s like “ehh.”

How would you describe your personal style?
It’s just very laid back, California, effortless. I like a little bit of grunginess—I like something to always be off. I don’t want it to look perfect.

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Originally published in August/September 2011


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