Even if you aren’t familiar with her name, you’ve likely noticed 24-year-old Aussie model Jess Hart’s sultry gap-toothed pout. This spring, Hart is launching a new clothing line—named, aptly, Neon Hart—full of day-to-day pieces that aspire to become your favorites. The collection oozes effortless cool, and that’s probably because Hart has infused it top to bottom with her own muss-free signature style. When asked to describe said look, Hart demurs. "I can’t,” she says. “I've never been able to. It’s when I throw on sneakers and men’s t-shirts that I feel most comfortable.” It’s fitting, then, that Neon Hart is comprised of casual basics like soft oversized tees and loose pre-ripped denim shorts (see Hart rocking a pair on page TK). But that’s not to say the line lacks special-occasion flourishes: tight leather pants and maxi floral dresses give Neon Hart range. “Whatever I wear during the day, I want to be able to put on heels and wear at night," says Hart—which is just the sort of fuss-free glamour we most admire.

Hart Throb- Foam Magazine April/May 2011 from Foam Magazine on Vimeo.

See more behind-the-scenes footage here!