Blogger of the Week: Spell & the Gypsy Collective

Each week we highlight one of our favorite bookmark-worthy blogs.

Style Star // Gretchen Wegrich // 10/24/12
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Photo courtesy of Spell and the Gypsy Collective.
Sisters, designers and bloggers...
Silver ring, Spell and the Gypsy...
Photo courtesy of Spell and...

Sisters Elizabeth and Isabella live a fairytale life designing for their fashion and accessories label, Spell and the Gypsy Collective. Based in Byron Bay, New South Wales, the pair grew up learning their trade from their leather craftsman father and artist mother, a tradition which led Isabella to create a label inspired by her childhood nickname. She began selling handmade jewelry at local markets, and her collection took flight months later, leading to the sisters' current offering of fashion, accessories, home goods and children's clothing often featuring feathers, leather and turquoise as well as materials such as shells and bone, crystals, silk and cotton. We caught up with Isabella to learn more about the sisters' personal style and source of inspiration:

The Girls: Elizabeth Briedis and Isabella Pennefather

The Blog: Spell and The Gypsy Collective

Hometown: Byron Bay, New South Wales

What inspires you most?
Imagery from our childhood.

Your favorite words to live by?

Our mother always said, “Follow your feelings,” and our dad said, “Stay quiet in your inner.” They were real children of the '60s. We’ve always tried to live by those.

A dream you haven’t fulfilled yet (but will someday)?
Live like Robinson Crusoe on a deserted island with nothing but my partner and my son.

Jewelry piece you can’t live without right now?
Our Thunderstruck Crystal chest plate— I’m addicted to vintage rocker tees at the moment and this necklace works perfectly with them!

Best item in your closet?
A neon pink zebra and floral print kimono I designed five years ago; I can throw it on over anything.

Describe the outfit you feel most confident in.
At the moment it’s my One Teaspoon shorts and any one of my many oversized vintage tees with a bunch of our jewellery and a tasseled bag.

Best thing about where you live?

Where do I start? Probably living in a small community while being surrounded by so many incredibly creative souls! You can’t turn around without being inspired.

Five must-have items?
A pair of One Teaspoon shorts, a tasseled handbag (vintage or new, it doesn’t matter), a statement necklace to pair with a tatty tee, a battered-up pair of studded ankle boots (or a pair of Havaianas), and one of our new tasseled kimonos.

In an alternate reality, you'd be a....
Child of the '60s.

Think you have the style, smarts and surf-inspired wardrobe to be our next blogger of the week? Share a link to your blog in the comments below and we'll be in touch!

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Oct 26, 2012 at 01:54AM Ali Jones

Hi guys, I'd love for you to check out my blog and consider featuring it. Have a great day!


Oct 26, 2012 at 07:54AM Leana

hey foam mag :) ,

i love your magazine very much, and it is wonderful that you discovered spell, they are a true inspiration.

id love you to check out my blog :
and my instagram is: @coconutandlime

leana xxx

Nov 05, 2012 at 10:57PM KT Reed

Elizabeth and Isabella captured my heart with their fairytale like photos and beautiful unique jewelry. They definitely deserve the spotlight! :)


Nov 06, 2012 at 01:41AM laurenw

I love Spell and the Gypsy Collective! Amazing interview :)

x lauren

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