Ralph Lauren. Laura Ashley. We all remember the one brand our moms used for every corner of the house, from bedding to jeans to soap. That’s the kind of monopoly Wildfox is headed for, in the eons cooler, future version.
Since the brand launched in 2007, Wildfox has been building a lifestyle brand mansion one wardrobe item at a time: Wildfox White Label sweaters, Wildfox Intimates, Wildfox Swim, Wildfox Jewelry, Wildfox x Jeffrey Campbell shoes, Wildfox Kids. And now Wildfox Sun—a collection of sunglasses in candy color acetate, bold frame outlines and starry mirror lenses that would make Elton John proud.
The eyewear collaboration with Benjamin Eyewear is everything we could hope and dream for from the sassy designers. Fingers crossed that Wildfox bedsheets and hand soaps are next.