Elle Woods would have felt right at home walking the pink carpet at Project Ethos' L.A. Fashion Week runway show last Friday– but veering from the traditional red was all for a good cause: to honor October's Breast Cancer Awareness Month. For every signature to Sharpie's "Ink It Pink" wall, a dollar was donated to the cause.

Music acts from Julie Zorilla and Pete Wentz's new project Black Cards (with lead singer Bebe Rexha) got guests pumped to watch the headlining show from the fall line for I.Am. by Will.I.Am of the Black Eyed Peas. The collection hit on tweed and wool blazers and jackets, giving up the floor later for Frederick's of Hollywood and Cardiwrap by Kymaro, as well as a t-shirt collection benefitting multiple social causes and couture downs from all 10 designers showcased.

One dollar from each ticket sold is going to Stand Up To Cancer (ST2C).

See coverage from L.A. Fashion Weekend in our Instagram diary!